The Madera Alive is the first wood swimbait proudly designed in Italy, engineered and tested in Japan.

This lure is custom carved from the highest quality cedar wood, a material that gives a perfect swimming action and buoyancy with excellent casting performances.

The two jointed parts featured with Madera Alive has different and variable density. The lower part is shorter and lighter compared with the main body and it allow to create a triggering action with a wider swimming action of the lure. The tail is made with soft plastic and look so natural just like a real baitfish is.

The dorsal fins gives the perfect balancing during the swimming and lure retrieves.

The lip is made with a new and extremely durable polycarbonate bland.

All the metal components are stainless steel and combined with the saltwater trebles made in Japan are tested for over 30 kilos loads charges.

The movement of the new Madera Alive is studied to imitate the most common forage fish and can be used with different kind of retrieves: well balanced with a fast retrieve, natural during the steady action, extremely attractive when jerked. This lure is “deadly” with the do nothing action, since it keep still working just with the natural movement of the water current.

The Madera Alive is the sole wood swimbait that can reach more than 2 meters deep, right down to the spot where the big predator fish usually live.

It’s suggested for any fresh and saltwater use.